Strengthening Clubs – Improving Your Image

Marketing your club is a key factor in attracting and retaining membership and overall Club Image is very important.

How does your  club rate?

Review your Club in the following key areas and see how you score:

• Club meeting venue – easy to find – good parking facilities
• Best meeting day & time
• Allocated meet & greet person
• Room layout & look
• Smart members badges
• Appropriate speaker gifts
• Prospective member – visitor packs
• Meeting well structured & runs to time
• Ceremonial content
• Quality speakers variety
• Short topical sergeants session
• Good projects both raising funds & donating to causes
• Communications- club bulletin, club website, club brochure
• Effective local PR
• Ensure you have contact details on website and print material
• Strongly connected with your community
• Friendship beyond club meetings

 

Promotional Material
There is a wide range of promotional material in both printed and electronic formats available to all Rotary members.

• Locally produced leaflets – available from Brian Martin
• Electronic leaflets ideal for emailing – available from Brian Martin
• Humanity In Motion promotional material – available from www.rotary.org
• RDU website – www.rotarydownunder.com.au
• Rotary YouTube presentations – www.rotary.org or Google
• Rotary on the Move – Rotary membership information – Google
• Rotary Australia Facebook – Google
• Public Image Blog – www.public-image-action.blogspot.com

 

Public Image Manuals
The following three manuals contain a comprehensive range of information for use by Rotary clubs in developing and promoting the image of Rotary in the community. Click on the relevant links to open each document:

Club Public Relations Manual

Effective Public Relations

Rotary International Branding Guidelines

 

Rotary International Electronic Newsletters
There is a wealth of up-to-date information on a wide range of Rotary areas that can be located in the multi-media section of the Rotary International website www.rotary.org . Ideal for newsletters and keeping you up to the minute on what’s happening in the Rotary world. The PR Tips are a great aid to Club PR chairs.

 

RI newsletters
The Community Service Update is a quarterly electronic newsletter that provides Rotarians with news about effective service practices, project resources, and important service-related events.

End Polio Now is a quarterly newsletter about polio eradication. The newsletter includes both the latest statistics and inspiring stories.

Every Rotarian, Every Year offers Annual Programs Fund updates, articles on how Rotarians are meeting their clubs’ goals, and stories about how Annual Programs Fund contributions enhance people’s lives.

The monthly Future Vision News connects you to new online Future Vision resources and information and reminds you of upcoming Future Vision pilot deadlines. Everyone is welcome to subscribe.

International Service Update – The bi-monthly International Service Update e-newsletter provides current information about international service, Rotary Community Corps, as well as disaster relief and recovery. Visit Service and Fellowship for details about these programs.

Membership Minute – The Membership Minute is a short e-mail newsletter that provides membership development ideas, resources, and tools.

New Generations – The New Generations monthly e-newsletter provides news and developments regarding Rotary’s youth and young adult programs: Interact, Rotaract, and RYLA. You can sign up for the newsletters by visiting these programs’ Web pages.

Peace Net – The Peace Net newsletter is a forum for the Rotary Centers community.

PR Tips – The biweekly PR Tips offers innovative ideas for clubs and districts to promote Rotary in their communities.

Reconnections is the source for news about Rotary Foundation alumni.

Rotary Leader  is Rotary’s flagship multimedia publication. Published bimonthly in eight languages, Rotary Leader features practical information for Rotary club and district officers, incoming officers, committee chairs, and other leaders.

Rotary: Navigating the Global Network is intended for civic and humanitarian organizations around the world. Articles highlight Rotary’s local and international work.

Rotary Training Talk keeps Rotarians informed about the latest news in RI training, including RI mailings, RI Board decisions that affect training, and training tips.

The Rotary Youth Exchange Newsletter is distributed bi-monthly and contains information and updates on current Youth Exchange events and resources. It’s intended for all Youth Exchange officers and interested Rotarians.

Visions provides information about the benefits of charitable estate and financial planning.
(Note: Visions is intended for a US audience)

The Vocational Service Update is a quarterly electronic newsletter that provides Rotarians with news and resources related to vocational service.

Weekly Update provides the latest Rotary news. It can be used for club and district newsletters and Web sites.